Red Fox

Branding course was great opportunity for exploring new design methods and a great experience all the way up for the final outcome.
In this project, I was asked to create a full branding package for a music festival. I had to choose one name out of three options. I chose the name “Fox” and added the word “Red” for creating the pharse: “Red Fox”.
This words combination reminded me a native american nickname for a warrior or a chief.
So, After I mentioned that, it was easy and logic to go with cultural and spiritual concert branding.
The branding includes a logotype, color pallet, visuals, prints and digital products (Instegram stories and an app).